That Talk With George Lucas Inspired Another Great Joke

Lucas’ no-action-figures rule inspired another of the funniest scenes in the film, when Brooks’ wise version of Yoda — called “just plain Yogurt” — reveals his secret weapon:
“Merchandising! Merchandising is where the real money from the movie is made! Spaceballs the T-shirt! Spaceballs the coloring book! Spaceballs the lunchbox! Spaceballs the breakfast cereal! Spaceballs the flame thrower! The kids really love that one.”